Reality TV Show

My reality TV show is based around The X Factor; a competition show that progresses in stages.

Title: UNBELIEVABLE
The main theme of the show is magic. Magicians from all over Britain can apply to have a role in the audition stage of the program. There will be an elimination after every week - using votes from the public.
It'll also have bits of comedy in it; for example in the auditions and throughout the series of the X Factor, there are always some 'joke acts' who are put there purely to amuse the audience.
My target audience is anyone interested in magic and illusions of the mind; This would attract a wide audience of a large age range. The show will be broadcast at 6pm on Saturday evenings; and so is family friendly and appropriate for all.
Further on in the competition relationships will be shown between each of the contestants and the judges. The contestants will be split up into separate categories, such as Boys, Girls, over 35's which will show the individual relationships in them.
The first episode will consist of an introduction to the show, brief interviews with the auditionees including their past experiences with magic, what they do for a living, clips of their family and home life etc, before they go on stage and perform their magic act.

Made in Chelsea

Made in Chelsea is a 'partially scripted' reality TV show that is broadcast on E4.
The trailer uses a range of techniques to grab the audiences attention. One of these techniques is the use of non-diegetic sound. Right at the start of the advertisment (in the first 5 seconds) classical violin music is playing while the woman slowly holds a mask up to her eyes. Her make-up, hair and jewellery represents the woman as high class, which contrasts with the target audience of Made in Chelsea of younger, middle class. It uses this scene at the beginning to make people think that the advert is about a different programme, perhaps somthing similar to Downton Abbey.
After this opening scene, it is followed with very upbeat party music to introduce the programme. There are scenes of people dressed very smartly, like they're in a different era. We see strange scenes; such as the woman roller-skating into the ballroom wearing a huge dress. They do this to engage the audiences interest and make them wonder what the advert is about.

’It is not the strongest that survive but those most responsive to change.’ How and why do media institutions continue to change?

This statement tells us that the institutions whom are willing to change and variate the media platforms that they use are more likely to be stronger than those whom are reluctant to change and don't keep up with the modern times.
It is important to keep up with the new technology and the new internet sites (social networking) as it allows institutions to advertise their product to a very wide audience and make it available to everyone; for example a film will receive more credit for allowing people to buy and download it online, on DVD and Blu-ray, as more people will see it. Also, film companies need to be aware that more and more people want to be able to download content on their iPad's, iPhone's, iPod's and other recent technology; so they need to adapt the product to be available on those platforms too.
The institutions behind my three films (Knight and Day, The Bourne Legacy and Source Code) have all adapted the way that they advertise and interact with their audience in individual ways. All of the films have official Facebook and Twitter pages to encourage Social Interaction between their audiences and to allow them to leave their opinion about it and therefore directly interact with the film.The Bourne Legacy has adapted the most (This is because it's more of a higher-budgeted film and is a large production) And has also got an official movie website in which advertises the film and features things such as the trailer and how to purchase it. It offers a wide range of ways that you can see the film; on the website it informs you that you can access it on a Blu-Ray combo pack, digital download and DVD which makes it easier for their audience to watch the film on any device that they wish.It also has a twitter feed in the top right corner, showing all of the positive comments that people have said about the film (which according to the uses and gratifications theory, also contributes to social interaction). The Bourne Legacy was only released in the summer of this year, and so it has allowed the institution to stay more up-to-date with their social networking than the other films in my case study. Knight and Day was released in 2010 and Source Code was released in 2011, and since then the popularity of social networking websites has changed dramatically, and also how people interact with the films.
There is evidence to back up the point that the institutions would be more likely to 'survive' if they keep adapt to the time in which their product is produced. This is because audiences are going to be more interested in the film if they can interact with it (This could be seen as a form of advertising - For example if audiences decide to create fansites and parody twitter/facebook accounts then more people will see it and therefore lead to them watching the film) and download it on their chosen device, making it simpler and easier for them to enjoy.

Year 12 Homework Thursday December 6th.  Answer the case study question below:
In your answer you should:
 ! show how and why media institutions in your case study have been responsive to
change
! support your answer with reference to a range of examples from three media
platforms. (32 marks)’It is not the strongest that survive but those most responsive to change.’
How and why do media institutions continue to change?

The question is asking us to write about how the institutions might change their marketing to a wider audience.  Another thing we could look at is how things are distributed and sold.  Additionally the question is asking us to think about how insitutions have to change their image and also how they might need to change to keep up with new a digital Media. 

1.  The Hunger Games  - Lionsgate - have had to use a lot of social Media for their advertising.  Youtube and Yahoo for example throughout the time it was being broadcast in the cinema. 
2.  UGC   - websites and virtual worlds.  Website examplewww.hungergamesarena.com  - people can make profiles and become citezens of the world.   Active audiences nowadays.  They are having to change to build a community and also to engage with audiences who have access to the internet and who want to be more involved with the products. 
3.    Paranormal Activity 4 - twitter feed to interact with audiences.  Retweet positive messages that fans give -  U&G theory of interaction.  made by Paramount - a smaller institution, less money, less budget but the film did adapt to a changing of audience expectations. Showed people watching the film in test screenings so people can see others' reactions to it.
4.  Audiences don't have to buy the DVD anymore, they can access it on Love Film etc.   Film companies might have to change the quality of their product to entice people with bluray or High Definition.   Bonus DVDS  - Attack the Block behind the scenes.  
5.  Merchandise - might have to capitalise on selling this.  Hunger Games outfits - (EXAMPLE of most expensive outfit you can buy).
6.  Companies have to make films or extras available for ipads/iphones etc to allow people to access them. 
7.  Streaming on the same day as the release date.
8.   Advertising and Marketing - viral marketing.  (FIND EXAMPLES FOR YOUR FILMS).
9.  Using popular culture to promote a film, or using nostalgia to promote.   Institutions might have to move with their audiences so as more people become internet users and become Media litearte, they have a larger pool of people to market to and to connect with.  
10.   More formualic films  - franchises of films that all work in the same way and on the same premise.  

IPOD ADVERT

1) How are different techniques used to grab the audiences attention in this advert?

2) What does the advert communicate the brand of “Apple”?

3) How is the product of an iPod represented in this advert?

4) What audience do you think this advert is aimed at and why? What will the audience gain from watching it?

1) A technique that the advert uses is non-diegetic, upbeat music. This grabs the attention of the audience immediately and draws them into the rest of the advert. It also uses bright colours that catch your eye and contrast with the pure white background. A connation of the bright colours is that it promotes a feeling of happiness, but against the white background it brings back the side of professionalism. It also uses the idea of simplicity, there is no information crammed into the advert at all, and this makes it stand out amongst others.

2) The advert communicates that apple is a very well known and popular company; as there is no explanation into what the ipod is/does as the majority of people recognise the product from the logo alone. It tells us that Apple is a large institution with the ability to create a range of products to meet their audiences needs. The advert omits any information about the cost of the items, and this is because the institution is generally seen as an expesive company.

3) The ipod is represented as a fun way to listen to music, it's represented as highly customisable (as it shows the ipods with a colourful range of cases in which would appeal to the younger generation particually).

Unstoppable movie trailer from 0:50-1:50

This part of the trailer starts off with a sound bridge, where we hear the woman's voice over the footage of the film and then we see the woman whom is speaking.There are many sound bridges used with the same woman; and it always jumps from the action-filled scenes back to her.
 It contains the most action scenes, with very quick editing to increase the dramatic impact and to engage the attention of the viewer. The transition from each clip is a blackout which then leads on to the next scene. There are many long shots to show us the extent of threat that people are under due to the huge train, and to show the location. This is mixed in with close up shots of the main characters faces to show their emotions and gestures, and the fact that they're shouting and screaming; and also close up shots of the train tracks and of the train speeding along them, to make the suspense build in the audience.
There is diegetic and non-diegetic sounds of sirens to give out a sense of emergency.
It also uses the most important lines to engage the audience, such as "this train is filled with hazardous chemicals. It's not a train, it's a missile." and "a train going that fast will vaporize anything in front of it." This provides the audience with a better understanding of the plot.
Little scenes such as when the horse is seen on the track adds depth to the plot; as it tells the audience that there are more problems to be solved.
According to Todorov, the equilibrium of the trailer would be when there is non-diegetic sound over the video of school children who are heading for the train that is 'out of control'. Along with the problem that they already have of a chemical-filled train that won't stop, they now add to that equilibrium by having a hundred and fifty school children's lives at risk.

Intertextuality of The Bourne Legacy

Identify how media products from your case study make links with other media platforms. What are the reasons for these links?

The films in which I have researched for my case study are The Bourne Legacy and Source Code. Both of these films use a range of media platforms to try and advertise to their target audience by any means possible.

The Bourne Legacy broadcasts over e-media, and has its own official website. This tells us that it is a large institution that wants their audience to interact more with the film. The website has a section showing us the films presence on Facebook, Twitter, Google+ and many more social networking sites - and this is also to show people the extent of the fan base (It has nearly 2 million 'likes' on Facebook so far!).  This is also to encourage social interaction, as this acts as a form of advertising for the film. There are also many fan-made Facebook pages in which in itself provides advertising and helps the institution spread the word. According to the uses and gratifications theory, the audience would use this website for surveillance and to personally identify with the actors. It includes things such as video clips, constant movie image in the background showing the most well-known scenes, and to go along with that; non-diegetic intense music over the top. This website uses iconic moving images from the film  as a background, this links with print media as most of the images are featured on advertisements and posters. The institution made this link so that the audience can identify the film immediately and so that if someone happens to notice a poster for the film, they could access the official website easily.

Source Code is a film in which was produced by Summit Entertainment. It had more of a budget and a low advertising revenue compared to The Bourne Legacy, and we can already tell this because it doesn’t have its own official website- it’s only featured on the Summit website. It includes links on the feature page such as how to buy the DVD online, a brief description of what the film is about, and a video of the trailer. The background is a sweeping green colour; with the typical ‘Source Code’ font over the top of it. This links to print media, as all the Source Code posters feature the same font and colour scheme as this. This is effective because it allows the audience to recognise the film more easily.  The Source Code website page itself doesn’t feature any social networking links, as the film does not have official social networking sites because of the fact that Summit Entertainment tends to group up the more ‘underrated’ films and have them all under their name.  However, there are many fan pages and youtube videos that have been created that have promoted the film in some ways by encouraging people to talk about the film. Audiences would likely visit the Source Code page according to the uses and gratifications theory, if they wanted to gain a limited amount of surveillance about the film but that is really all there is to offer. 

THE BOURNE LEGACY

The Bourne Legacy has two official sites, and this is the website in which you would most likely visit first.It has a typical layout of a website, with the navigation bar at the top including 'product features, photo gallery, synopsis, cast' and finally a link directing you to the second movie site. All of these buttons link you to seperate sections further down the page, there are no seperate pages. It includes the movie trailer directly in the middle of the page, in which (according to the uses and gratifications theory) the audience would use to gain surveillance; to learn about the film. There are more videos in which you can access underneath it, showing you separate scenes and interviews.

Right at the top of the webpage there is a black background in which contrasts with the white font (the same block font is used on all print media also to allow the audience to identify the film), And they also use a quote right underneath the title from a popular movie review site, which is placed there to make sure it's noticed; to tell the people who perhaps have not watched the film that it's worth it. On the left side of the page we see the images of the DVDs, and it also tells us how we can get the film on different devices. This is to ensure that the audience knows what the DVD looks like and easily spot it if they see it in the shops. Also, it uses an image in which is seen on print media posters and that would allow the audience to idenitfy it too.

It ensures that the audience can interact with the website by adding a 'sign up for offers & sneak peeks' which also benefits the institution, as if more people have signed up to their website then they can contact and inform people easily if they release a new film.

Identify how media products from your case study make links with other media platforms.
What are the reasons for these links?

In your answer you should:
● consider possible links such as targeting audiences, promotion and revenue
generation
● support your answer with reference to a range of examples from three media
platforms.
(32 marks)

Twitter and facebook pages that allow them to target audiences and engage opinions and communicate with fans. Beneficial for institution and audince. (EXAMPLE)
Fan made Twitter pages about characters (EXAMPLE)

3. official website that can be used for surveillence or social interaction.(EXAMPLE)

4) films need to be brands and the website can help out with this.

1. Videos that fans make can help the institution to advertise the film.(EXAMPLE)
2. Fan made websites (EXAMPLE)
3. Film reviews - beneificial to A and to I so they can have feedback. Range of opinions. Website (EXAMPLE) Magazines (EXAMPLE)
4. Some websites might have character profiles (EXAMPLE)
5. Links within broadcast too, for example podcasts (EXAMPLE) 

Google Chrome Advert

Jemal Google Chrome Advert

How does the advert engage the audience?

The adverts first technique used to engage the audience is non-diegetic upbeat music and sounds such as the small clicking noises which immediately tells us that this advert is all based around computers. It engages the audience by (according to the uses and gratifications theory) using personal identification, as teenagers could relate to the boy whom is the main focus of the advert. It also engages the audience by using very well-known celebrities, such as Dappy and Jessie J. This is to make the audience take notice of how Jemal has become extremely popular using Google Chrome as the main driving force. The advert uses the technique of quick editing shots, which are used to compress time to show how the whole story progressed and how the band came together.

It also is there to inspire the audience to use Google Chrome for vlogging/music purposes and potentially change their lives. They use shock factors more than anything in the advert, as we see a very small idea of rapping in the street to the making of an entire band whom become very successful and manage to get published in newspapers and magazines pictured with huge celebrities. This would engage the audience because we wouldn't expect such a small idea to broaden out into such success.

What is communicated about Google Chrome?

The advert tells us that Google Chrome allows you to post your own content publicly and mould it to be your own. It uses the motto at the end of “the web is what you make of it” followed by the Google Chrome symbol with lots of popular website icons circling it. This tells us that this web browser gives us the best possible opportunity to get somewhere on the internet.

It also tells us that Google Chrome is a big institution; the advert is well designed and includes some graphics. Also, it has its own video site, which tells us that they have quite a high budget.

The advert suggests that using Google Chrome is the best way to be successful in whatever you want to do online, it’s the best browser to use that allows you to ‘make the web what you want’.

How is the internet represented?

The internet is represented as very current, public and user friendly. The advert omits any bad points about the internet and focuses on all of the good comments in the videos and the amounts of views increasing on each video. The advert suggests that the internet is more for the younger generation rather than for everyone; as it only shows teenagers in the videos rather than older people, but this may be because Google Chrome wants to target the younger generation more than the older.

The internet is represented as a source that can be easily used to entertain us (watching videos for escapism) and also can be used for professional reasons, showing how diverse the internet can be.

Specsavers Advert

SOURCE CODE REVIEW

Starring:  Jake Gyllenhaal, Michelle Monaghan, Vera Farmiga, Russell Peters, and Jeffrey Wright.
Director: Duncan Jones

The plot: After just a week of its release; heat entusiasically welcomes Source Code into our reviewing mix. We could never of dreamt the type of response that the film recieved, it's become a huge deal for sci-fi thriller fans across the UK. So, we made it our priority to review it for you (Thank us later). The main character, Colter Stephens (played by Jake Gyllenhaal) is sent on a quite literally out-of-body experience. He wakes up on a (what seems to be) perfectly average train and quickly realises that he has the intentity of a different man named Sean. He doesn't, however, realise the emotion-wrenching mission that he has to complete within those 8 minutes!

What's right with it?: Every action movie needs a bit of romance mixed in. heat enjoyed how cleverly the relationship was builtup between Colter and Christina, along with the life-threatening action taking place. We also liked the repeatative beginning of the film, the subtle differences in each shot didn't bore us and it doesn't give too much away - we won't spoil it by saying how.

What's wrong with it?: The beginning may of worked well; but the ending seemed a bit too confusing - you'd have to watch Source Code a fair few times to take in what is actually happening. Perhaps it would've been a good idea to stretch the film into two parts?

TWILIGHT REVIEW: HEAT MAGAZINE

The Twilight Saga: Breaking Dawn Part 2
Starring: Kristen Stewart, Robert Pattinson, Taylor Lautner, Michael Sheen
Director: Bill Condon (CERT 12A, 115 minutes)

The plot: Can it be only four years ago that heat excitedly welcomed the first Twilight movie to our collective embrace, celebrating “swooning romance” and “sizzling chemistry”? Even we didn’t quite imagine what a huge deal the Twilight film franchise would eventually become. But all good things must come to an end. As fans of the book know all too well, the Cullens provoke the wrath of the Volturi overlords when Bella and Edward’s fast-maturing offspring Renesmee (Mackenzie Foy) is mistaken for an immortal child – a human infant that has been turned into a vampire. As the family prepares for the big showdown, it gathers witnesses from all corners of the globe to persuade Aro (Sheen) that no transgression has occurred.

What's right with it? Every fantasy franchise needs a strong villain – think Lord Voldemort in Harry Potter – but the Volturi have been a relatively tentative presence in Twilight. Now Aro really comes into his own, with guard Jane (Dakota Fanning), who has the psychic ability to inflict pain on opponents, also registering as a strong presence. The final showdown departs from the book with a shockingly brutal battle that is both satisfying and cinematic, and yet cleverly also manages to be simultaneously more or less faithful to Stephenie Meyer’s text. We won’t spoil it by saying how.

What’s wrong with it? It may work spread across the pages of the book, but within the confines of a film it’s hard to gain much purchase on the bewildering array of new vampire characters rounded up from all corners of the globe. The story also feels a tad stretched: the witnesses arrive; the Volturi are battled; the end. Did Breaking Dawn really deserve to be split into two separate movies?

Verdict: Respect to the filmmaking team for coming up with a spectacular ending that makes sense on the screen, a fitting finale to our emotional investment over the course of five films. And the final credits, giving appropriate respect to the talented acting ensemble that has given life to these films, left us gooey inside. Twilight, we’ll miss you. HHHH @charlesgant

Shirtless scenes: 2
One each from R-Pattz and Tay-Laut. Well, it wouldn’t be the same without them

How far have improvements in technology made a difference to the quality of audience experience?

There has been many improvements that have adapted technology to make the audience receive more enjoyment from the product or experience.
One way in which technology has improved dramatically is in the cinema; and general advertising of films. The cinema now has developed so that many films can now be shown in 3D, to allow more interaction with the audience. Also; you can see films in specialized Imax which is to engage the audience more in the film and  to offer an entirely new experience.
Another way is through the internet. Social networking sites have developed dramatically, and billions of people use them daily. This allows audiences to interact with each other and share their opinions on films; bringing the group who are interested in the same things together. Linking to my case study for example; both Source Code and the Bourne Legacy have an obvious presence on Facebook and Twitter. For example; Source Code has reached well over 200 thousand fans on Facebook. This shows the vast amounts of the audience whom want to (according to the uses and gratifications theory) socially interact and personally identify with the celebrities featured in the film on social networking websites. There are many fan-created accounts which act as a form of easy advertising for the films. There are also many review forums for films; which allow audiences to post and get their opinion across and this would influence someone into deciding whether they'd like the film or not.
Technology has also improved through television; as more and more TV's are being fitted with HD and 3D technology at quite a low price. This helps audiences as it gives them an almost cinema-like experience at their fingertips.
Lastly; technology is much less expensive and has grown must more portable - phones, TV's and cameras  are constantly improving making it easier for people to obtain high standard equipment on a budget; and therefore allowing people to easily post content online (such as videos on YouTube). This advertising helps the film industry dramatically; as the more people who see review content on websites like YouTube the more likely they are to be interested in the film.

Bourne legacy review

REVIEW

Source Code trailer analysis.

Source Code is an 2011 action thriller movie that was directed by Duncan Jones and released by Summit Entertainment.

According to the uses and gratifications theory, the audience would watch this trailer both to personally identify with the celebrities featured in the film and to gain surveillance- to gain information on what the film is actually about and if they want to go and see it or not.
The trailer starts off with distorted images and close ups of his watch, the train tracks, the woman's mouth and the main characters eyes. It contains very quick editing cuts within the first few seconds, along with a non-diegetic, high pitched sound and a woman saying "hey, Sean?" and her voice also gets distorted. This is used to bring in the whole idea of confusion, to get the audience questioning about what is happening. There is then a long shot of the train to tell us the location; and we then get a close up of the main character to show his emotions and that it's him going through all this confusion;then a medium shot inside the train to show us the woman that is sat in front of him and to introduce her to the scene.
There is non-diegetic sound the whole way through; suddenly getting louder as little, seemingly non-important things happen (such as the boy who opens a can of pop, and the coffee spilled on his shoe.) This reveals to the audience that this isn't right; that something abnormal. We then get a black screen with the font over top "This is not his life" which is purely to provide information for the viewer and to help them understand the situation. To back this point up, we immediately have a close up of the main character as he looks into a mirror, and the camera spins round to show that the reflection is in fact not his.
Within the first 40 seconds, we see the trains collide and the huge explosion engulf the trains. This reveals to us the main storyline of the film, and also suggests that the institution had an extremely high budget to conduct highly realistic special effects such as this.After the explosion, the trailer turns onto the slightly more sci-fi side. It introduces the audience into what the 'Source Code' actually is; using non-diegetic voice overs and sound bridges (such as, at 1:05 we see an extreme long shot of a motorway and the surroundings; and then it jumps to the woman who is explaining about Source Code)
In the trailer; women are presented in different ways. For example; the main female character whom we see at the start is presented as feminine, sensible and perfect. The females whom work on the Source Code project are presented as highly efficient, strong willed and highly intelligent.

The Telegraph : Source Code review.

Source Code: Seven Magazine review, by Jenny McCartney

The first rule of Source Code is, don’t think too deeply about Source Code. Duncan Jones’s film belongs to the head-scrambler variety of thriller, in which scientists meddle with time and space for your viewing excitement, and its chief asset is its unflagging momentum.
Captain Coulter Stevens (Jake Gyllenhaal) – an ex army commander in Afghanistan – finds himself on a train, opposite a smiling brunette, Christina (Michelle Monaghan) whom he doesn’t recognise. She knows him, though, as a teacher who travels on her train every day of the week.
After eight minutes, a bomb on the train explodes, killing all the passengers. Coulter comes around in a dark chamber to a conversation with his handlers, who are using “time reassignment” technology to keep returning him to the train just before the explosion until he discovers the identity of the bomber: with each session, he will have precisely eight minutes to get as far as he can with his investigation. It’s Groundhog Day with dynamite.
The trick of this film is to keep the constant tick-tock of tension alive, and this it does with skill. For the viewer, there is something mesmerising about the perpetual return to the same situation, to which Stevens brings a different consciousness each time: pursuing false leads, yelling at the passengers, noticing freshly incriminating details.
Yet for all the hectic, claustrophobic weight of his character’s circumstances, Gyllenhaal retains some lightness of being, the occasional ability to crack open a radiant grin; Monaghan, too, has the movie gift of appearing at once ordinary and luminous, a girl unwitting of her fate even as disaster thickens around her. With each encounter, Stevens grows more attached to her, begging the question: how many eight-minute segments does it take a man to fall in love?
Only at the end, when the film tries to slow down, do things fall apart. There’s what looks like a perfect, poetic ending – and then the plot dully trundles on past it, layering soothing improbability on top of a working fantasy.

Film Industry

Film Industry

The main countries that are most well known for film industry today are the United States, Hong Kong and India. The main countries in Europe most well known for it's film industry are France, Germany and the United Kingdom.

The film industry first started in Australia 1906, with the first ever feature film, The Story of Kelly Gang.It was a completely silent film that lasted for 80 minutes. By 1911, Australia had made a total of 16 of these films, and it wasn't until this time that the other countries caught on.

In 1911, the first movie studio was founded in Hollywood. And in that same year, another 15 independents settled in Hollywood and it soon became very well known for its film industry. By 1930, there were five main Hollywood movie studios (Paramount, RKO, 2Oth Century Fox, Metro-Goldwyn-Mayer and Warner Bros). And so, by the 1950's, the success of the television was established and was seen as a profitable source, and so the film industry invested in that and allowed their films to be played in the comfort of peoples homes. 

Institution

Institutional Research

TV PROGRAMME: The Jeremy Kyle http://www.itv.com/

The Jeremy Kyle show is a daytime television talk show that has been broadcast on ITV (aka independent television) since July 2005. ITV own a wide range of channels which hold a variety of different genres to suit every audience, and also it's the biggest commercial television network in the UK. ITV isn't owned by one company, but a series of regional companies that provide a regional service. There are 3 companies that own the entire network; ITV, STV and UTV.

ITV is best known for it's soap operas (such as Coronation Street and Emmerdale), sport, and reality TV shows (such as The Only Way Is Essex).

Their website is very high-tech with moving images and links to other channels (ITV2,3,4) and also the catch up alternative of Iplayer. This tells us that it is a very big and modernized company.

FILM: A Cinderella Story  http://www.warnerbros.com/

A Cinderella Story is an 2004 American teen, romantic comedy film. The film stars Hilary Duff, Jennifer Coolidge, Chad Michael Murray and Regina King and was directed by Mark Rosman. 

It is owned by Warner Bros; who are one of the main large film industries, but they also produce television and music entertainment. The brand identity for Warner Bros is that they are very professional and have a wide range of genres of films and other materials, (but this is mostly comedy and family friendly),  but also that they are very successful in the things that they produce.
They are obviously a very wealthy company, as they have produced extremely successful films such as Harry Potter and The Dark Knight. 

MAGAZINE: PICK ME UP http://www.ipcmedia.com/pickmeup
 Pick me up is a British weekly woman's magazine that is published through the IPC media group. IPC media is a consumer magazine and a digital publisher in the United Kingdom,with a large portfolio of selling over 350 million copies per year.Upon viewing the IPC media website, it is clear to see that they are in fact a very wealthy company, owning a wide variety of magazines including 'Now, Marie Claire and TVeasy'. All the magazines that they own tend to be of a cheaper price range, and therefore would probably be aimed at people of lower income.
The fact that Pick Me Up doesn't have it's own website suggests that the company is too large to invest in each of the magazines having a seperate website.

Boogie Nights Opening Scene

http://www.youtube.com/watch?v=fpV4dDBkSDQ

How does the narrative engage the audience?

The first way that Boogie Nights engages the audience is through camera angles. There are a vast variety of camera angles used; this is due to the fact that the whole first scene is a continuous long take (which is quite unusual in films) and as a result, would grasp your attention. 

Also, symbolic symbols are quite important in the scene. It starts off initially with a medium shot of the nightclubs sign, 'Boogie Nights' which is brightly coloured in bubble writing. This symbolises the fact that the film is set in the 70's. Also, whilst there is a long shot showing the location, we see a lit up sign on another building showing a vinyl record and some older cars driving down the road; which helps us to determine the era.

It is structured so there are many long shots at the beginning; which again is to help the audience to engage the area and what the film is about. The long shots ease into more intimate shots as a car pulls up outside the nightclub, which engages the audience as it is the first time that we meet any of the characters.

How are women represented in the opening scene of Boogie Nights?

Woman are represented in different ways in this scene. Generally, the women are very feminine, but are objectified and treated as if they were a mans possession and not an equal partner. They did not have any power in terms of business; this is shown as the nightclub owner speaks to another man about their businesses and completely dismisses all women of this conversation. However, the woman that we see walking into the club with her husband at the start does have a sense of power; but this is perhaps just a reflection of her husbands power and authority. The assumption that the audience makes about women is that they are constantly dolled up and ready for a party; compared to the men who have a more serious tone about them.

The Social Network Trailer. http://www.youtube.com/watch?v=lB95KLmpLR4

The Social Network trailer uses a variety of techniques to glamorise the topic of Facebook. 

Once way that it glamorises the topic is by using different all the dramatic clips of the film, adding in a few lines in important scenes such as "This idea is potentially worth millions of dollars" which adds tension and makes the topic seem important.

At the start of the trailer, they use a montage effect of Facebook profiles showing people on holiday, at parties, and various other social settings. The first image that we see is one of a woman looking over her shoulder. The image uses a fade in and pixelated effect to start off the trailer. Also, there is blue text by the side of it saying 'Comment' which immediately gives us the impression that the image is from Facebook. This glamorises the topic as it presents Facebook in it's full glory; shows it as being modern and also it shows the diverse amount of people that use it. They also use quick editing to make it seem as if Facebook is changing all the time, and portraying different aspects of it also puts it under a new light.

In the trailer they use scenes of nightclubs and parties to make the trailer seem more glamorous and to portray the type of film that it is.

The camera shots also glamorise the topic. There is a lot of use of long shots to show a large amount of people and present the amount of people who are involved in this developed idea, but there are also a lot of close ups of Mark showing him working on the project in hand and trying to sort out situations.

Social Network engages the audience in a number of ways. 

It also engages the audience by using short dramatic clips that build up throughout the trailer. It presents to us the process of how Facebook first developed with short scenes that help to engage the audience, such as the scene at 1min35 where the man who is against Mark (the inventor of Facebook) sits in front of him and says "I can't wait to stand over your shoulder and make us write you a check." In this particular scene, a sound bridge is used to engage the audience further; and make them wonder where the stern voice is coming from.

They also use non-diegetic sound throughout with a classical type song which varies in volume and keeps the audiences attention throughout.

According to the uses and gratifications theory, it also engages the audience through the use of social interaction. By using Justin Timberlake in the trailer, it would allow the viewer of the trailer to be more likely to go and see the film knowing that a celebrity that they are perhaps a fan of is in it.

Towards the end of the trailer, (around 2min10) The music suddenly fades out to make the last lines more significant and so that they leave a lasting effect on the viewer. The music then starts again with the lyric of 'I don't belong here' which would have an emotional effect on the audience.

CBBC website analysis

Analysis of the CBBC website

 

On the front page of the CBBC website; we immediately see an image advertising a show named ‘School for Stars’. The image consists of a diverse group of 5 young people. This broadens CBBC’s target audience, as it suggests that anyone around their age would be suitable for the programme and therefore all CBBC shows. It follows the green theme throughout the front page; this is because it’s a colour in which appeals to both males and females and is quite a neutral colour to choose. The links next to the CBBC logo are different colours to attract attention to them and make them stand out.

I have noticed that on the website there are no links to social networking sites which yet again is entirely because of their target audience of 6-12 year olds; and instead have a safer alternative of chat forums.

The page background consists of the presenters or actors in CBBC shows, which according to the uses and gratifications theory, allows the audience to recognise the characters and have a socially interact. The background of the photos and text looks quite 3D, and almost like someone has cut the pieces of paper out and stuck it down. This creates a sense of creativity and playfulness, which relates to the target audience perfectly. 

On the ‘Things to do’ link, it offers things such as ‘creating amazing art, make paper toys and customise your computer with free downloads’ this also follows the creativity theme; as children would enjoy creating things to do with their favourite TV characters and so it follows the target audience perfectly. Also, it offers a link to iPlayer to allow you to catch up on episodes that you missed. They put a pink border around it that you would instinctively associate with iPlayer so it catches your eye.

At the top of the page, it always offers you the image of a TV show that would persuade you to learn what it’s about, or if you’ve watched the show before and liked it, you’d go to see it again. This could attract a larger audience for the CBBC.