How does the advert engage the audience?
The adverts first technique used to engage the audience is
non-diegetic upbeat music and sounds such as the small clicking noises which
immediately tells us that this advert is all based around computers. It engages
the audience by (according to the uses and gratifications theory) using
personal identification, as teenagers could relate to the boy whom is the main
focus of the advert. It also engages the audience by using very well-known
celebrities, such as Dappy and Jessie J. This is to make the audience take
notice of how Jemal has become extremely popular using Google Chrome as the
main driving force. The advert uses the technique of quick editing shots, which
are used to compress time to show how the whole story progressed and how the
band came together.
It also is there to inspire the audience to use Google Chrome
for vlogging/music purposes and potentially change their lives. They use shock
factors more than anything in the advert, as we see a very small idea of
rapping in the street to the making of an entire band whom become very
successful and manage to get published in newspapers and magazines pictured
with huge celebrities. This would engage the audience because we wouldn't expect such a small idea to broaden out into such success.
What is communicated about Google Chrome?
The advert tells us that Google Chrome allows you to post
your own content publicly and mould it to be your own. It uses the motto at the
end of “the web is what you make of it” followed by the Google Chrome symbol
with lots of popular website icons circling it. This tells us that this web
browser gives us the best possible opportunity to get somewhere on the
internet.
It also tells us that Google Chrome is a big institution; the
advert is well designed and includes some graphics. Also, it has its own video
site, which tells us that they have quite a high budget.
The advert suggests that using Google Chrome is the best way
to be successful in whatever you want to do online, it’s the best browser to
use that allows you to ‘make the web what you want’.
How is the internet represented?
The internet is represented as very current, public and user
friendly. The advert omits any bad points about the internet and focuses on all
of the good comments in the videos and the amounts of views increasing on each
video. The advert suggests that the internet is more for the younger generation
rather than for everyone; as it only shows teenagers in the videos rather than
older people, but this may be because Google Chrome wants to target the younger
generation more than the older.
The internet is represented as a source that can be easily
used to entertain us (watching videos for escapism) and also can be used for
professional reasons, showing how diverse the internet can be.
No comments:
Post a Comment