IPOD ADVERT

1) How are different techniques used to grab the audiences attention in this advert?

2) What does the advert communicate the brand of “Apple”?

3) How is the product of an iPod represented in this advert?

4) What audience do you think this advert is aimed at and why? What will the audience gain from watching it?

1) A technique that the advert uses is non-diegetic, upbeat music. This grabs the attention of the audience immediately and draws them into the rest of the advert. It also uses bright colours that catch your eye and contrast with the pure white background. A connation of the bright colours is that it promotes a feeling of happiness, but against the white background it brings back the side of professionalism. It also uses the idea of simplicity, there is no information crammed into the advert at all, and this makes it stand out amongst others.

2) The advert communicates that apple is a very well known and popular company; as there is no explanation into what the ipod is/does as the majority of people recognise the product from the logo alone. It tells us that Apple is a large institution with the ability to create a range of products to meet their audiences needs. The advert omits any information about the cost of the items, and this is because the institution is generally seen as an expesive company.

3) The ipod is represented as a fun way to listen to music, it's represented as highly customisable (as it shows the ipods with a colourful range of cases in which would appeal to the younger generation particually).