The trailer uses a range of techniques to grab the audiences attention. One of these techniques is the use of non-diegetic sound. Right at the start of the advertisment (in the first 5 seconds) classical violin music is playing while the woman slowly holds a mask up to her eyes. Her make-up, hair and jewellery represents the woman as high class, which contrasts with the target audience of Made in Chelsea of younger, middle class. It uses this scene at the beginning to make people think that the advert is about a different programme, perhaps somthing similar to Downton Abbey.
After this opening scene, it is followed with very upbeat party music to introduce the programme. There are scenes of people dressed very smartly, like they're in a different era. We see strange scenes; such as the woman roller-skating into the ballroom wearing a huge dress. They do this to engage the audiences interest and make them wonder what the advert is about.
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