There has been many improvements that have adapted technology to make the audience receive more enjoyment from the product or experience.
One way in which technology has improved dramatically is in the cinema; and general advertising of films. The cinema now has developed so that many films can now be shown in 3D, to allow more interaction with the audience. Also; you can see films in specialized Imax which is to engage the audience more in the film and to offer an entirely new experience.
Another way is through the internet. Social networking sites have developed dramatically, and billions of people use them daily. This allows audiences to interact with each other and share their opinions on films; bringing the group who are interested in the same things together. Linking to my case study for example; both Source Code and the Bourne Legacy have an obvious presence on Facebook and Twitter. For example; Source Code has reached well over 200 thousand fans on Facebook. This shows the vast amounts of the audience whom want to (according to the uses and gratifications theory) socially interact and personally identify with the celebrities featured in the film on social networking websites. There are many fan-created accounts which act as a form of easy advertising for the films. There are also many review forums for films; which allow audiences to post and get their opinion across and this would influence someone into deciding whether they'd like the film or not.
Technology has also improved through television; as more and more TV's are being fitted with HD and 3D technology at quite a low price. This helps audiences as it gives them an almost cinema-like experience at their fingertips.
Lastly; technology is much less expensive and has grown must more portable - phones, TV's and cameras are constantly improving making it easier for people to obtain high standard equipment on a budget; and therefore allowing people to easily post content online (such as videos on YouTube). This advertising helps the film industry dramatically; as the more people who see review content on websites like YouTube the more likely they are to be interested in the film.
This would get a C grade but wouldn't be able to be higher because of two things:
ReplyDelete1. A lack of precise detail about your own films and about exactly how they use media. You need examples of where an audience has interacted with the film and how. Eg: Cource Code marketing campaign reached 1 million people through a twitter account....etc etc.
2. Media theory. You need to try to embed it within your answer a little more. Whilst you're at that, also try to make sure that you include a little more Media terminology as there isn't quite enough here.