Reality TV Show

My reality TV show is based around The X Factor; a competition show that progresses in stages.

Title: UNBELIEVABLE
The main theme of the show is magic. Magicians from all over Britain can apply to have a role in the audition stage of the program. There will be an elimination after every week - using votes from the public.
It'll also have bits of comedy in it; for example in the auditions and throughout the series of the X Factor, there are always some 'joke acts' who are put there purely to amuse the audience.
My target audience is anyone interested in magic and illusions of the mind; This would attract a wide audience of a large age range. The show will be broadcast at 6pm on Saturday evenings; and so is family friendly and appropriate for all.
Further on in the competition relationships will be shown between each of the contestants and the judges. The contestants will be split up into separate categories, such as Boys, Girls, over 35's which will show the individual relationships in them.
The first episode will consist of an introduction to the show, brief interviews with the auditionees including their past experiences with magic, what they do for a living, clips of their family and home life etc, before they go on stage and perform their magic act.

Made in Chelsea

Made in Chelsea is a 'partially scripted' reality TV show that is broadcast on E4.
The trailer uses a range of techniques to grab the audiences attention. One of these techniques is the use of non-diegetic sound. Right at the start of the advertisment (in the first 5 seconds) classical violin music is playing while the woman slowly holds a mask up to her eyes. Her make-up, hair and jewellery represents the woman as high class, which contrasts with the target audience of Made in Chelsea of younger, middle class. It uses this scene at the beginning to make people think that the advert is about a different programme, perhaps somthing similar to Downton Abbey.
After this opening scene, it is followed with very upbeat party music to introduce the programme. There are scenes of people dressed very smartly, like they're in a different era. We see strange scenes; such as the woman roller-skating into the ballroom wearing a huge dress. They do this to engage the audiences interest and make them wonder what the advert is about.

’It is not the strongest that survive but those most responsive to change.’ How and why do media institutions continue to change?

This statement tells us that the institutions whom are willing to change and variate the media platforms that they use are more likely to be stronger than those whom are reluctant to change and don't keep up with the modern times.
It is important to keep up with the new technology and the new internet sites (social networking) as it allows institutions to advertise their product to a very wide audience and make it available to everyone; for example a film will receive more credit for allowing people to buy and download it online, on DVD and Blu-ray, as more people will see it. Also, film companies need to be aware that more and more people want to be able to download content on their iPad's, iPhone's, iPod's and other recent technology; so they need to adapt the product to be available on those platforms too.
The institutions behind my three films (Knight and Day, The Bourne Legacy and Source Code) have all adapted the way that they advertise and interact with their audience in individual ways. All of the films have official Facebook and Twitter pages to encourage Social Interaction between their audiences and to allow them to leave their opinion about it and therefore directly interact with the film.The Bourne Legacy has adapted the most (This is because it's more of a higher-budgeted film and is a large production) And has also got an official movie website in which advertises the film and features things such as the trailer and how to purchase it. It offers a wide range of ways that you can see the film; on the website it informs you that you can access it on a Blu-Ray combo pack, digital download and DVD which makes it easier for their audience to watch the film on any device that they wish.It also has a twitter feed in the top right corner, showing all of the positive comments that people have said about the film (which according to the uses and gratifications theory, also contributes to social interaction). The Bourne Legacy was only released in the summer of this year, and so it has allowed the institution to stay more up-to-date with their social networking than the other films in my case study. Knight and Day was released in 2010 and Source Code was released in 2011, and since then the popularity of social networking websites has changed dramatically, and also how people interact with the films.
There is evidence to back up the point that the institutions would be more likely to 'survive' if they keep adapt to the time in which their product is produced. This is because audiences are going to be more interested in the film if they can interact with it (This could be seen as a form of advertising - For example if audiences decide to create fansites and parody twitter/facebook accounts then more people will see it and therefore lead to them watching the film) and download it on their chosen device, making it simpler and easier for them to enjoy.

Year 12 Homework Thursday December 6th.  Answer the case study question below:
In your answer you should:
 ! show how and why media institutions in your case study have been responsive to
change
! support your answer with reference to a range of examples from three media
platforms. (32 marks)’It is not the strongest that survive but those most responsive to change.’
How and why do media institutions continue to change?

The question is asking us to write about how the institutions might change their marketing to a wider audience.  Another thing we could look at is how things are distributed and sold.  Additionally the question is asking us to think about how insitutions have to change their image and also how they might need to change to keep up with new a digital Media. 

1.  The Hunger Games  - Lionsgate - have had to use a lot of social Media for their advertising.  Youtube and Yahoo for example throughout the time it was being broadcast in the cinema. 
2.  UGC   - websites and virtual worlds.  Website examplewww.hungergamesarena.com  - people can make profiles and become citezens of the world.   Active audiences nowadays.  They are having to change to build a community and also to engage with audiences who have access to the internet and who want to be more involved with the products. 
3.    Paranormal Activity 4 - twitter feed to interact with audiences.  Retweet positive messages that fans give -  U&G theory of interaction.  made by Paramount - a smaller institution, less money, less budget but the film did adapt to a changing of audience expectations. Showed people watching the film in test screenings so people can see others' reactions to it.
4.  Audiences don't have to buy the DVD anymore, they can access it on Love Film etc.   Film companies might have to change the quality of their product to entice people with bluray or High Definition.   Bonus DVDS  - Attack the Block behind the scenes.  
5.  Merchandise - might have to capitalise on selling this.  Hunger Games outfits - (EXAMPLE of most expensive outfit you can buy).
6.  Companies have to make films or extras available for ipads/iphones etc to allow people to access them. 
7.  Streaming on the same day as the release date.
8.   Advertising and Marketing - viral marketing.  (FIND EXAMPLES FOR YOUR FILMS).
9.  Using popular culture to promote a film, or using nostalgia to promote.   Institutions might have to move with their audiences so as more people become internet users and become Media litearte, they have a larger pool of people to market to and to connect with.  
10.   More formualic films  - franchises of films that all work in the same way and on the same premise.  

IPOD ADVERT

1) How are different techniques used to grab the audiences attention in this advert?

2) What does the advert communicate the brand of “Apple”?

3) How is the product of an iPod represented in this advert?

4) What audience do you think this advert is aimed at and why? What will the audience gain from watching it?

1) A technique that the advert uses is non-diegetic, upbeat music. This grabs the attention of the audience immediately and draws them into the rest of the advert. It also uses bright colours that catch your eye and contrast with the pure white background. A connation of the bright colours is that it promotes a feeling of happiness, but against the white background it brings back the side of professionalism. It also uses the idea of simplicity, there is no information crammed into the advert at all, and this makes it stand out amongst others.

2) The advert communicates that apple is a very well known and popular company; as there is no explanation into what the ipod is/does as the majority of people recognise the product from the logo alone. It tells us that Apple is a large institution with the ability to create a range of products to meet their audiences needs. The advert omits any information about the cost of the items, and this is because the institution is generally seen as an expesive company.

3) The ipod is represented as a fun way to listen to music, it's represented as highly customisable (as it shows the ipods with a colourful range of cases in which would appeal to the younger generation particually).

Unstoppable movie trailer from 0:50-1:50

This part of the trailer starts off with a sound bridge, where we hear the woman's voice over the footage of the film and then we see the woman whom is speaking.There are many sound bridges used with the same woman; and it always jumps from the action-filled scenes back to her.
 It contains the most action scenes, with very quick editing to increase the dramatic impact and to engage the attention of the viewer. The transition from each clip is a blackout which then leads on to the next scene. There are many long shots to show us the extent of threat that people are under due to the huge train, and to show the location. This is mixed in with close up shots of the main characters faces to show their emotions and gestures, and the fact that they're shouting and screaming; and also close up shots of the train tracks and of the train speeding along them, to make the suspense build in the audience.
There is diegetic and non-diegetic sounds of sirens to give out a sense of emergency.
It also uses the most important lines to engage the audience, such as "this train is filled with hazardous chemicals. It's not a train, it's a missile." and "a train going that fast will vaporize anything in front of it." This provides the audience with a better understanding of the plot.
Little scenes such as when the horse is seen on the track adds depth to the plot; as it tells the audience that there are more problems to be solved.
According to Todorov, the equilibrium of the trailer would be when there is non-diegetic sound over the video of school children who are heading for the train that is 'out of control'. Along with the problem that they already have of a chemical-filled train that won't stop, they now add to that equilibrium by having a hundred and fifty school children's lives at risk.