Analysis of the CBBC website
On the front page of the CBBC website; we immediately see an image advertising a show named ‘School for Stars’. The image consists of a diverse group of 5 young people. This broadens CBBC’s target audience, as it suggests that anyone around their age would be suitable for the programme and therefore all CBBC shows. It follows the green theme throughout the front page; this is because it’s a colour in which appeals to both males and females and is quite a neutral colour to choose. The links next to the CBBC logo are different colours to attract attention to them and make them stand out.
I have noticed that on the website there are no links to social networking sites which yet again is entirely because of their target audience of 6-12 year olds; and instead have a safer alternative of chat forums.
The page background consists of the presenters or actors in CBBC shows, which according to the uses and gratifications theory, allows the audience to recognise the characters and have a socially interact. The background of the photos and text looks quite 3D, and almost like someone has cut the pieces of paper out and stuck it down. This creates a sense of creativity and playfulness, which relates to the target audience perfectly.
On the ‘Things to do’ link, it offers things such as ‘creating amazing art, make paper toys and customise your computer with free downloads’ this also follows the creativity theme; as children would enjoy creating things to do with their favourite TV characters and so it follows the target audience perfectly. Also, it offers a link to iPlayer to allow you to catch up on episodes that you missed. They put a pink border around it that you would instinctively associate with iPlayer so it catches your eye.
At the top of the page, it always offers you the image of a TV show that would persuade you to learn what it’s about, or if you’ve watched the show before and liked it, you’d go to see it again. This could attract a larger audience for the CBBC.
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