The Social Network Trailer. http://www.youtube.com/watch?v=lB95KLmpLR4

The Social Network trailer uses a variety of techniques to glamorise the topic of Facebook. 

Once way that it glamorises the topic is by using different all the dramatic clips of the film, adding in a few lines in important scenes such as "This idea is potentially worth millions of dollars" which adds tension and makes the topic seem important.

At the start of the trailer, they use a montage effect of Facebook profiles showing people on holiday, at parties, and various other social settings. The first image that we see is one of a woman looking over her shoulder. The image uses a fade in and pixelated effect to start off the trailer. Also, there is blue text by the side of it saying 'Comment' which immediately gives us the impression that the image is from Facebook. This glamorises the topic as it presents Facebook in it's full glory; shows it as being modern and also it shows the diverse amount of people that use it. They also use quick editing to make it seem as if Facebook is changing all the time, and portraying different aspects of it also puts it under a new light.

In the trailer they use scenes of nightclubs and parties to make the trailer seem more glamorous and to portray the type of film that it is.

The camera shots also glamorise the topic. There is a lot of use of long shots to show a large amount of people and present the amount of people who are involved in this developed idea, but there are also a lot of close ups of Mark showing him working on the project in hand and trying to sort out situations.

Social Network engages the audience in a number of ways. 

It also engages the audience by using short dramatic clips that build up throughout the trailer. It presents to us the process of how Facebook first developed with short scenes that help to engage the audience, such as the scene at 1min35 where the man who is against Mark (the inventor of Facebook) sits in front of him and says "I can't wait to stand over your shoulder and make us write you a check." In this particular scene, a sound bridge is used to engage the audience further; and make them wonder where the stern voice is coming from.

They also use non-diegetic sound throughout with a classical type song which varies in volume and keeps the audiences attention throughout.

According to the uses and gratifications theory, it also engages the audience through the use of social interaction. By using Justin Timberlake in the trailer, it would allow the viewer of the trailer to be more likely to go and see the film knowing that a celebrity that they are perhaps a fan of is in it.

Towards the end of the trailer, (around 2min10) The music suddenly fades out to make the last lines more significant and so that they leave a lasting effect on the viewer. The music then starts again with the lyric of 'I don't belong here' which would have an emotional effect on the audience.

CBBC website analysis

Analysis of the CBBC website

 

On the front page of the CBBC website; we immediately see an image advertising a show named ‘School for Stars’. The image consists of a diverse group of 5 young people. This broadens CBBC’s target audience, as it suggests that anyone around their age would be suitable for the programme and therefore all CBBC shows. It follows the green theme throughout the front page; this is because it’s a colour in which appeals to both males and females and is quite a neutral colour to choose. The links next to the CBBC logo are different colours to attract attention to them and make them stand out.

I have noticed that on the website there are no links to social networking sites which yet again is entirely because of their target audience of 6-12 year olds; and instead have a safer alternative of chat forums.

The page background consists of the presenters or actors in CBBC shows, which according to the uses and gratifications theory, allows the audience to recognise the characters and have a socially interact. The background of the photos and text looks quite 3D, and almost like someone has cut the pieces of paper out and stuck it down. This creates a sense of creativity and playfulness, which relates to the target audience perfectly. 

On the ‘Things to do’ link, it offers things such as ‘creating amazing art, make paper toys and customise your computer with free downloads’ this also follows the creativity theme; as children would enjoy creating things to do with their favourite TV characters and so it follows the target audience perfectly. Also, it offers a link to iPlayer to allow you to catch up on episodes that you missed. They put a pink border around it that you would instinctively associate with iPlayer so it catches your eye.

At the top of the page, it always offers you the image of a TV show that would persuade you to learn what it’s about, or if you’ve watched the show before and liked it, you’d go to see it again. This could attract a larger audience for the CBBC.